Twitter Needs to go All-In on Live-Audio

Twitter Spaces

Twitter is a place for:

  • writing
  • learning
  • discovery
  • networking

Twitter can become a hub for live-audio. Twitter is testing ‘Spaces.’ Their live audio competitor to Clubhouse.

Twitter Spaces

Clubhouse has taken live-audio mainstream. Its platform has 10 million users.

Clubhouse is currently:

  • in-beta
  • live only
  • iPhone only
  • invitation only
  • an audio room platform

Twitter’s advantages over Clubhouse:

  • scale
  • leverage
  • discovery
  • combines Super Follows, newsletters, and communities

Twitter spaces:

  • are in test mode
  • are live only audio rooms
  • appear in the app in the same location as fleets.

When creating a space, you can:

  • assign co-hosts
  • schedule a time
  • tweet reminders
  • manage speakers
  • moderate the conversation
Scheduling Twitter Spaces

Twitter Spaces removes friction.

People use Twitter to direct their followers to Clubhouse.

With Spaces, Twitter can keep users in the app.

Twitter is the second-mover in the live-audio space.

Other social media platforms will follow.

Look for the following apps to follow suit:

  • Spotify
  • Facebook
  • Instagram
  • LinkedIn

Live audio will be the new “stories.”

Twitter’s advantage is that it has always been a platform for:

  • thinking
  • learning
  • networking

Twitter also announced:

  • super follows
  • communities
  • Revue

Super Follows are a way for users to put content behind a paywall.

Twitter Super Follow

Communities are similar to Facebook groups or Reddit forums. Revue is a free/paid newsletter company that aims at Substack.

Revue Newsletters

When you combine Super Follows, Revue newsletters, Communities, and Spaces — Twitter combines:

  • Reddit
  • Patreon
  • Substack
  • OnlyFans
  • Facebook
  • Clubhouse

They do it without the added friction of flipping between different apps. This gives creators enormous opportunities to have all their content in one space. They don’t have to worry about building followings on multiple platforms.

Live-audio is Twitter’s space to lose. Of all the social media and audio platforms, I think they have the most potential to be #1 in this space.

Thanks for reading. If you enjoyed this, please give me a follow for more of my writing




Writer. Thinker. Reader. Lifelong Learner.

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Mitchell Maynard

Mitchell Maynard

Writer. Thinker. Reader. Lifelong Learner.

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