Twitter Needs to go All-In on Live-Audio
Twitter is a place for:
Twitter can become a hub for live-audio. Twitter is testing ‘Spaces.’ Their live audio competitor to Clubhouse.
Clubhouse has taken live-audio mainstream. Its platform has 10 million users.
Clubhouse is currently:
- live only
- iPhone only
- invitation only
- an audio room platform
Twitter’s advantages over Clubhouse:
- combines Super Follows, newsletters, and communities
- are in test mode
- are live only audio rooms
- appear in the app in the same location as fleets.
When creating a space, you can:
- assign co-hosts
- schedule a time
- tweet reminders
- manage speakers
- moderate the conversation
Twitter Spaces removes friction.
People use Twitter to direct their followers to Clubhouse.
With Spaces, Twitter can keep users in the app.
Twitter is the second-mover in the live-audio space.
Other social media platforms will follow.
Look for the following apps to follow suit:
Live audio will be the new “stories.”
Twitter’s advantage is that it has always been a platform for:
Twitter also announced:
- super follows
Super Follows are a way for users to put content behind a paywall.
Communities are similar to Facebook groups or Reddit forums. Revue is a free/paid newsletter company that aims at Substack.
When you combine Super Follows, Revue newsletters, Communities, and Spaces — Twitter combines:
They do it without the added friction of flipping between different apps. This gives creators enormous opportunities to have all their content in one space. They don’t have to worry about building followings on multiple platforms.
Live-audio is Twitter’s space to lose. Of all the social media and audio platforms, I think they have the most potential to be #1 in this space.
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